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15 September 2021

Origin moves forward with its selection of Kantar as its preferred supplier


by Abi Slater

16 August 2021

Origin delivers first stage of proof of concept evaluation


by Abi Slater

7 May 2021

Origin invites measurement partners to engage on advanced single source panel


by Abi Slater

24 November 2020

Origin welcomes MRC global standards for impression data collection


by Abi Slater

4 November 2020

Technical blueprint for cross media measurement passes first methodology hurdle


by Abi Slater

17 September 2020

Global advertisers unveil a collaborative new approach to Cross-Media Measurement


by Abi Slater

9 September 2020

Data and disruption: Klopp vs Covid – I’ve chosen my new normal.


by Abi Slater

7 November 2019

ISBA announce launch of UK Cross Media Measurement Programme – Origin


by Abi Slater

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LATEST NEWS

  • ISBA opens second Origin consultation on a fractional advertiser contribution 16 January 2023
  • Origin cross media measurement issues request for proposals for TV ad campaign log provision 9 January 2023
  • Origin cross media measurement supporters increase with commitment from the ISBA membership 6 December 2022

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