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Phase 3

18 May 2022

ISBA launches build phase of cross-media measurement platform, Origin

by Abi Slater

ABOUT US

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LATEST NEWS

  • ISBA wins WFA President’s Award for Origin 28 April 2023
  • Origin boss: ‘surprising’ that TV broadcasters haven’t yet signed up 18 April 2023
  • ISBA opens second Origin consultation on a fractional advertiser contribution 16 January 2023

TAGS

crossmediameasurement Kantar Origin Phase 3
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