Abi Slater – Origin

24 September 2024

Origin Beta Trials commence with 35 ISBA members

0 Comments8 Minutes

26 March 2024

Havas Media Network UK joins Origin as a funding stakeholder ahead of beta trials of the platform

0 Comments2 Minutes

13 March 2024

Samsung Ads joins Origin as founding Connected TV member

0 Comments4 Minutes

30 January 2024

Six more advertisers join Origin as funding stakeholders

0 Comments4 Minutes

12 October 2023

Origin announces Proof of Concept test to expand TV measurement capabilities with Samba TV’s viewership data

0 Comments5 Minutes

11 September 2023

Origin announces Differentology as research partner

0 Comments3 Minutes

29 June 2023

ISBA announces trial launch phase of cross-media measurement platform, Origin

0 Comments6 Minutes

28 April 2023

ISBA wins WFA President’s Award for Origin

0 Comments5 Minutes

18 April 2023

Origin boss: ‘surprising’ that TV broadcasters haven’t yet signed up

0 Comments9 Minutes

16 January 2023

ISBA opens second Origin consultation on a fractional advertiser contribution

0 Comments2 Minutes