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4 October 2021

UK advertisers champion Origin as the only way forward for true North Star media measurement

by Sarah Chetta

15 September 2021

Origin moves forward with its selection of Kantar as its preferred supplier

by Sarah Chetta

16 August 2021

Origin delivers first stage of proof of concept evaluation

by Sarah Chetta

7 May 2021

Origin invites measurement partners to engage on advanced single source panel

by Sarah Chetta

24 November 2020

Origin welcomes MRC global standards for impression data collection

by Sarah Chetta

4 November 2020

Technical blueprint for cross media measurement passes first methodology hurdle

by Sarah Chetta

17 September 2020

Global advertisers unveil a collaborative new approach to Cross-Media Measurement

by Sarah Chetta

9 September 2020

Data and disruption: Klopp vs Covid – I’ve chosen my new normal.

by Sarah Chetta

7 November 2019

ISBA announce launch of UK Cross Media Measurement Programme – Origin

by Sarah Chetta

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LATEST NEWS

  • UK advertisers champion Origin as the only way forward for true North Star media measurement 4 October 2021
  • Origin moves forward with its selection of Kantar as its preferred supplier 15 September 2021
  • Origin delivers first stage of proof of concept evaluation 16 August 2021

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