News – Origin

24 September 2024

Origin Beta Trials commence with 35 ISBA members

26 March 2024

Havas Media Network UK joins Origin as a funding stakeholder ahead of beta trials of the platform

13 March 2024

Samsung Ads joins Origin as founding Connected TV member

30 January 2024

Six more advertisers join Origin as funding stakeholders

12 October 2023

Origin announces Proof of Concept test to expand TV measurement capabilities with Samba TV’s viewership data

11 September 2023

Origin announces Differentology as research partner

29 June 2023

ISBA announces trial launch phase of cross-media measurement platform, Origin

6 December 2022

Origin cross media measurement supporters increase with commitment from the ISBA membership

2 August 2022

ISBA completes the first phase of industry-wide consultations to part-fund Origin

5 July 2022

Tom George announced as first CEO of Origin