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6 December 2022

Origin cross media measurement supporters increase with commitment from the ISBA membership

by Abi Slater

2 August 2022

ISBA completes the first phase of industry-wide consultations to part-fund Origin

by Abi Slater

5 July 2022

Tom George announced as first CEO of Origin

by Abi Slater

18 May 2022

ISBA launches build phase of cross-media measurement platform, Origin

by Abi Slater

29 March 2022

ISBA launches Origin ad levy consultation

by Abi Slater

10 March 2022

Origin announces executive search for CEO

by Abi Slater

21 February 2022

Origin issue Request for Proposal to identify Virtual ID model operator

by Abi Slater

12 January 2022

Origin completes final stage of cross media measurement proof of concept evaluation

by Abi Slater

5 November 2021

What is Origin? – November 2021 Overview

by Abi Slater

4 October 2021

UK advertisers champion Origin as the only way forward for true North Star media measurement

by Abi Slater

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LATEST NEWS

  • ISBA opens second Origin consultation on a fractional advertiser contribution 16 January 2023
  • Origin cross media measurement issues request for proposals for TV ad campaign log provision 9 January 2023
  • Origin cross media measurement supporters increase with commitment from the ISBA membership 6 December 2022

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